This style is made from our most sustainble denim yet, Indigood™, a new innovative foam-dyeing process that uses 100% less water and wastewater is virtually eliminated. Next to that, both energy use and waste are reduced by more than 60% when compared to conventional denim dyeing.

These Wrevolutionary faded denims have been created using sustainable and cutting-edge technologies including the use of lasers, ozone and nanobubbles, all of which reduce the use of resources. Iconic denim, made better.